"Shofra" (a shoe store franchise in Israel) approached me in order to create an interactive window display for their upcoming sale.  The concept was MAKE A WISH - SALE. I was inspired by Tokujin Yoshioka's window for Hermes, I love the combination between the different mediums and the "magic" of all of them coming together. The window was designed like a birthday party, in the center was the main event: the birthday girl with her cake, making her birthday wishes.

I created a mockup that will show all the components in the window display:

The connection between the different mediums happens by timing: every time the girl in the video blows the candles, the physical (electrical) candles go out. I was excited to see people on the street stop in front of the window, trying to figure out the "magic".

This is the end result: